NIKE//JORDAN

We had sixty minutes, EXACTLY sixty minutes with Michael Jordan to re-imagine one of the most iconic shots in sports history. We worked fast. The tattoos reflected the new Air Jordan (crafted by legendary shoe designer Tinker Hatfield) featuring over 200 icons telling the story of Jordan’s unparalleled life and career. This icon-driven narrative informed all integrated executions and a Jordan XX pop-up experience at the NBA Allstar Game.

To celebrate the New York marathon, Nike launched the “run like” campaign that ran before the event, continued after (for all runners) and featured motivating mile marker messages during the race.

What makes the U.S. Open a Grand Slam favorite? Some pretty decent players let us know.