About Me

As a writer and executive creative director for almost 20 years, Lisa has
managed groups with upwards of 20 teams, working across multiple clients that are monolithic, large, small and teeny.

From the beginning, Lisa made her mark doing the kind of work that was more
typically reserved for mad men – namely, sports (Nike, Jordan, ESPN, NFL) and tech (IBM and Motorola). But she also wouldn’t say no to a good tampon
campaign either and found a way to turn the category on its head, bidding a
fond farewell to white pants and blue liquids.

In addition to being a prolific writer who can do both humor and heartstrings,
she is a particularly skilled presenter and “big” thinker with an excellent pitch
record who is quickly able to get to the core of a cohesive brand idea beyond
just, “Hey, this could be a cool random app.” Not to say that random apps aren’t cool. They are totally cool.

Lisa was named one of the 30 most creative women in advertising by Business
Insider, and over the years, her work has won nearly every major industry award in every color including Cannes, CLIO, One Show, ANDY, D&AD, CA and Effies. She has also lost a bunch of awards she totally should have won.

Lisa also likes to win awards outside of advertising, and in her spare time she
has taken her dogs, Schmutzy and Plop, to the highest levels of international
competition in the sport of dog agility, (Yes, it’s totally a sport. And yes, it’s
totally cool.) winning championships and bringing home the gold on several
occasions.

Experience

 

Grey | NYC

Executive Creative Director (9/13 – present)
Best Buy, NFL, Pringles, Bose, Downy, TNT Networks, Marriott, Emirates

TBWA/Chiat/Day | NYC

Group Creative Director (2/10 – 9/13)
Kahlua, Keep a Child Alive, Twix, Wheat Thins, Nivea, Birds Eye, Pepsi, World Trade Center

JWT | NYC

Creative Director (1/07 – 2/10)
JetBlue, Smirnoff, Domino’s, HSBC, Ford, Kleenex, Diamond Trade Commission

Wieden + Kennedy | NYC

Senior Copywriter (4/04 – 1/07)
Nike, ESPN, Brand Jordan, Sharp, Coca-Cola Company, U.S. Trust

Ogilvy & Mather | NYC

Partner/ Senior Copywriter (10/99 – 4/04)
IBM, Sprite, Motorola, Miller, Brill’s Content Magazine, Ice Mountain Water, Ad Council, ONDCP, Contentville

Portchester Obedience and Training Center | Westchester, NY

Agility Instructor

Fashion Institute of Technology | NYC

Teacher – Concepts in Advertising

Custom Rock Jewelry | NYC

Co-Founder – My sister and I make cool jewelry and sell it to people

 

Awards

Cannes (lions of every color), Clios, One Show, One Show Integrated, Communication Arts, Art Director’s Cub, D&AD, Effie, Adweek – best spots of the year, Women’s Image Network, ANDY awards.

 

Education

University of Pennsylvania, Philadelphia, PA
Bachelor of Arts (Summa Cum Laude, Phi Beta Kappa)
Major in English, Minor in Religious Studies

Adhouse, NYC