About Me

As a writer and Chief Creative Officer  with over 20 years of experience, I’ve managed groups with upwards of 100 people, working across multiple clients that are monolithic, large, small and teeny.

From the beginning, I made my mark doing the kind of work that was more typically reserved for mad men – namely, sports (Nike, Jordan, ESPN, NFL) and tech (IBM and Motorola). But I also wouldn’t say no to a good tampon campaign either and found a way to turn the category on its head, bidding a fond farewell to white pants and blue liquids.

In addition to being a prolific writer and integrated thinker who can do both humor and heartstrings, I am a particularly skilled presenter and “big” thinker with an excellent pitch record who is quickly able to get to the core of a cohesive brand idea beyond just TV or, “Hey, this could be a cool random app.” Not to say that random apps aren’t cool. They are totally cool.

I was named one of the 30 most creative women in advertising by Business Insider, and over the years, my work has won nearly every major industry award in every color including Cannes, CLIO, One Show, ANDY, D&AD, CA and Effies. I have also lost a bunch of awards I totally should have won.

I also like to win awards outside of advertising, and in my spare time I
have taken my dogs, Schmutzy and Plop, to the highest levels of international
competition in the sport of dog agility, (Yes, it’s totally a sport. And yes, it’s
totally cool.) winning championships like Westminster and bringing home the gold on several occasions.

Experience

DDB | NYC

Chief Creative Officer  (2018 -present)
Kroger, Pure Leaf, Lipton, Aflac, Cotton Inc, Neutrogena, Aveeno, Capital One, Purex, All, Juvéderm, Tribeca Film Festival, World Wildlife Federation

Grey | NYC

Executive Creative Director (2013 – 2018)
Best Buy, NFL, Pringles, Bose, Downy, TNT Networks, Marriott, Emirates

TBWA/Chiat/Day | NYC

Group Creative Director (2/10 – 9/13)
Kahlua, Keep a Child Alive, Twix, Wheat Thins, Nivea, Birds Eye, Pepsi, World Trade Center

JWT | NYC

Creative Director (1/07 – 2/10)
JetBlue, Smirnoff, Domino’s, HSBC, Ford, Kleenex, Diamond Trade Commission

Wieden + Kennedy | NYC

Senior Copywriter (4/04 – 1/07)
Nike, ESPN, Brand Jordan, Sharp, Coca-Cola Company, U.S. Trust

Ogilvy & Mather | NYC

Partner/ Senior Copywriter (10/99 – 4/04)
IBM, Sprite, Motorola, Miller, Brill’s Content Magazine, Ice Mountain Water, Ad Council, ONDCP, Contentville

Portchester Obedience and Training Center | Westchester, NY

Agility Instructor

Fashion Institute of Technology | NYC

Teacher – Concepts in Advertising

Custom Rock Jewelry | NYC

Co-Founder – My sister and I make cool jewelry and sell it to people

 

Awards

Cannes (lions of every color), Clios, One Show, One Show Integrated, Communication Arts, Art Director’s Cub, D&AD, Effie, Adweek – best spots of the year, Women’s Image Network, ANDY awards.

 

Education

University of Pennsylvania, Philadelphia, PA
Bachelor of Arts (Summa Cum Laude, Phi Beta Kappa)
Major in English, Minor in Religious Studies

Adhouse, NYC