About Me

With over 25 years experience, I’m an award-winning writer prolific in both humor and heartstrings. I’m also a brand builder, team leader, culture creator, believer in the magic of empathy, and a skilled presenter across everything from Fortune 500 companies to tiny non-profits. 

As CCO of Oberland, a small purpose-driven agency, my not-so-secret dream of pairing creativity with a conscience came true. But I also added profitability and notoriety to the equation. Our team won nationally-recognized clients including e.l.f., Michaels and Thinx. We were named most innovative company of the year by Fast Company, named purpose-led agency of the year twice by Adage, and won numerous industry awards including One show, Effie, Andy, Clio and Cannes where our “So Many Dicks” campaign for e.l.f. got millions of people from teens to business barons talking about boardroom diversity, and had the rare honor of being shortlisted in both Titanium and Glass lions.

I was named to the Adweek Creative 100 list twice, most recently in 2025, and named one of the thirty most creative women in advertising by Business Insider.

Along the way, I’ve worked on big brands like Nike, ESPN, Best Buy, IBM, Kroger and JetBlue. I helped Wheat Thins make their first foray into the SuperBowl (and win a gold lion), raised one million dollars nearly overnight for a Small AIDS Charity, “Keep a Child Alive,”  (snagging several gold lions), and when feminine care came calling (U by Kotex) I helped turn the category on its head bidding a fond farewell to blue liquids and white pants. 

When I’m not whispering to clients, I’m whispering to dogs, and have represented the U.S in the international sport of dog agility (Yes! It’s a sport. And yes! It’s totally cool!) winning major championships, including Westminster.

Experience

OBERLAND | NYC

Chief Creative Officer  (2022 – present )
e.l.f. Beauty, Michaels, Thinx, ACLU, Brady, Children’s Place, Policy Link

DDB | NYC

Chief Creative Officer  (2018 -2022)
Kroger, Pure Leaf, Lipton, Aflac, Cotton Inc, Neutrogena, Aveeno, Capital One, Coors, Juvéderm, Tribeca Film Festival, World Wildlife Federation

Grey | NYC

Executive Creative Director (2013 – 2018)
Best Buy, NFL, Pringles, Bose, Downy, TNT Networks, Marriott, Emirates

TBWA/Chiat/Day | NYC

Group Creative Director (2/10 – 9/13)
Kahlua, Keep a Child Alive, Twix, Wheat Thins, Nivea, Birds Eye, Pepsi, World Trade Center

JWT | NYC

Creative Director (1/07 – 2/10)
JetBlue, Smirnoff, Domino’s, HSBC, Ford, Kleenex, Diamond Trade Commission

Wieden + Kennedy | NYC

Senior Copywriter (4/04 – 1/07)
Nike, ESPN, Brand Jordan, Sharp, Coca-Cola Company, U.S. Trust

Ogilvy & Mather | NYC

Partner/ Senior Copywriter (10/99 – 4/04)
IBM, Sprite, Motorola, Miller, Brill’s Content Magazine, Ice Mountain Water, Ad Council, ONDCP, Contentville

Fashion Institute of Technology | NYC

Teacher – Concepts in Advertising

Custom Rock Jewelry | NYC

Co-Founder – My sister and I make cool jewelry and sell it to people

 

Awards

Cannes (lions of every color), Clios, One Show, One Show Integrated, Communication Arts, Art Director’s Cub, D&AD, Effie, Adweek – best spots of the year, Women’s Image Network, ANDY awards.

 

Education

University of Pennsylvania, Philadelphia, PA
Bachelor of Arts (Summa Cum Laude, Phi Beta Kappa)
Major in English, Minor in Religious Studies

Adhouse, NYC