The fabric of our lives needed to do more than just be super breathable, it had to be super memorable and make an impact. So we turned to Rosie the Riveter and her iconic cotton jumpsuit, and ushered in a new celebration of women’s empowerment. The Today show loved our new vision of “girl power”
Rosie Reborn case study
ODE TO SWEATPANTS
Remember that time you wore cotton sweatpants for one year straight? We found a silver lining in the pandemic by launching a UGC social campaign with zero budget that highlighted our most unexpected and comfortable hero.