Michaels

Holiday

Monsters. They’re just like us. And as any terrifying twins worth their salt know, Michaels is where it’s at for the best holiday decor and crafts. Our ongoing series of Halloween and holiday characters created a 2.3% increase in same-store sales (Q2 2025). 43% improvement in click through rate, improved purchase intent by 30% and ad recall by 11%. Take that, Hobby Lobby.

Brand

Michaels needed a simple unifying brand platform, so we reminded people that, yes, you can be your OWN agent of joy and “Create the world you want to live in”.

MakerPlace

With the utmost deference to the hand-made, Michaels created a new online marketplace with the help of some talking chickens and a whole lot of r-e-s-p-e-c-t for both buyers and sellers.