KEEP A CHILD ALIVE
It was the day Hollywood died. Thanks to this groundbreaking digital campaign, we raised over 1 million dollars to fight AIDS nearly overnight and brought light back to a sadly forgotten issue. It also took home multiple Cannes Gold Lions.
“The More you buy. The More you save.” We continued to raise money with “Buy Life” bar code shirts. Each featured a customized message from the celebrity you chose to “buy”.
