{"id":2121,"date":"2021-08-30T14:26:07","date_gmt":"2021-08-30T14:26:07","guid":{"rendered":"http:\/\/demo-content.kaliumtheme.com\/freelancer\/?post_type=portfolio&#038;p=2121"},"modified":"2025-11-22T20:06:44","modified_gmt":"2025-11-22T20:06:44","slug":"kotex","status":"publish","type":"portfolio","link":"https:\/\/lisatopol.com\/?portfolio=kotex","title":{"rendered":"KOTEX"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: left;\"><span class=\"s1\">This campaign for U by Kotex., which included a full re-packaging and re-branding effort, turned the entire category on its head by questioning all of the stupid &#8220;period&#8221; tropes like women wearing white, and confronting FCC rules that didn&#8217;t even allow the word &#8220;vagina&#8221; to be uttered on network TV (it&#8217;s still not a clear path today). Thanks to this campaign, Kotex sales surged and it forced category leader, Tampax, to restructure its own branding efforts.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This campaign for U by Kotex., which included a full re-packaging and re-branding effort, turned the entire category on its head by questioning all of the stupid &#8220;period&#8221; tropes like women wearing white, and confronting FCC rules that didn&#8217;t even allow the word &#8220;vagina&#8221; to be uttered on network TV (it&#8217;s still not a clear&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3647,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-2121","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lisatopol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2121"}],"version-history":[{"count":10,"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2121\/revisions"}],"predecessor-version":[{"id":4075,"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2121\/revisions\/4075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lisatopol.com\/index.php?rest_route=\/wp\/v2\/media\/3647"}],"wp:attachment":[{"href":"https:\/\/lisatopol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2121"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/lisatopol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2121"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/lisatopol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=2121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}